In the past I had numerous clams do this. None that I can recall died.
Bubbletip - I am pretty sure it is normal behavior for the crocea. At 4" it is probably going to be fine. The crocea is also called "boring clam. It will wedge itself into rock and once it is old enough will eject the byssal threads and never regrow them from what I understand.
Gwen - your clam was most likely damaged when the store clerk ripped it from the rock. If the byssal gland is damaged in any way the clam will usually perish. I am glad they gave you your money back, but it was a needless death.
Next time you get a clam from this
LFS imstruct them on the proper procedure which is:
Gently pull the clam (but do not pull it off the rock) and expose the threads that are attaching it. Then use a razor to cut the threads as close to the rock as possible. The clam will most likely shed those threads in a few days, and grow new ones to reattch to a new rock.
This will insure a happy, healthy transition to it's new home.