yeah rob & a few others have. im sure if you wanted to go that route they can give the details.
how much is dry rock? exact same pieces as live except you cycle it yourself.
building your own can be cool, you get that mental picture in your head translated into your tank. How ever, like anything, draw-backs exist. curing/leaching time alone is enough to put me off. couple of months can go by to become inert. Its also weight, displacement, poor pore capacity (gota love the english language- thats a tropical fruit

) unless of course you like sticking thousands of needle holes into it when its molded...lol
Not to mention i have seen very few examples created 100% that look natral.
The most ive been tricked visually is when someone has used it in conjunction with dry reef rock & used the agro mixture to create structure of the reef.