don't focus on the agressive prices alone. many of the big web sites get better pricing from the venders than even the largest of
lfs. i say just run big promos on different key items different weeks or months, otherwise you will have to spend a lot of money to make very little. every online retailer claim to have the the lowest prices... i think it just doesn't impress anyone anymore. contentrate on service, information and reliability. i would personally try to sell harder to find products to avoid competetion and to avoid alienating
lfs. my
lfs friend tells me there are many products he cannot keep in stock, but would be willing to refer his clients to certain websites except that the customer would get upset about the much lower prices on every single item that he stocks in the store. there are just as many people who shop online because they cannot find a product or live too far from a
lfs as there as people who shop online just to save money.
